The fastest weekend ever? 🏇|🏎

Hello Whiskey Fans! This past weekend was pure speed. From the thundering hooves of the Kentucky Derby🏇 to the lightning-fast laps at the Grand Prix 🏎 in Miami, it was a whirlwind of speed and excitement. And let's not forget the fuel that kept the action going - with whiskey flowing freely and fans raising a glass to their favorite drivers and jockeys. Today we explore:

🥃 Fresh Ink and a new bottle - Jack Daniel’s X McLaren Special Edition
🧪 Distilling whiskey into racing fuel - a lot of math is involved 🧮
🌿 The Rye & Regal Mint Julep

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🏁Racing with Left and Right Turns: Jack Daniel's Joins F1 ^🏎 🥃

Speedy cars blazed Miami this weekend, leaving a trail of sunscreen and burnt rubber in their wake - marking the return of the Miami Grand Prix 🏎. Well, maybe not sunscreen with torrential rains flooding the track - but insanely fast cars nonetheless.

Back in September 2022, Jack Daniel’s (parent company Brown-Forman) inked a multi-year deal with McLaren. While the team’s weekend results in Miami weren’t a podium finish (Norris P17, Piastri P19), it isn’t all bad news for Jack Daniel’s.

Like aging whiskey, maintaining a brand takes time and patience. But just as there comes a time to dump out a barrel that's past its prime, businesses must recognize when it's time to pivot to new strategies. Jack Daniel’s move away from Nascar to F1 may seem unwise, but the numbers suggest otherwise:

• NASCAR still has higher ratings for each race in the States; the Daytona 500 has seen a 47% decline in viewership over the last decade.

• In contrast, F1 has seen a 53% increase in viewers in 2022 vs 2021.

• "Drive to Survive" Season 5 debut on Netflix had 570K viewers in the first week, up an unprecedented +35% YoY.

• For the first time ever, 2023 will host three Grand Prix (Miami, Las Vegas, and Austin). The Vegas event alone is projected to make more than the Super Bowl.

🏁 Raise a Glass: Jack Daniel's x McLaren Limited Edition 🥃

Heads up, whiskey connoisseurs and Formula 1 devotees! 🏎️ The union of Jack Daniel's and McLaren has brought forth a bold, limited-edition whiskey to flaunt their partnership. 🎉

This one-of-a-kind McLaren edition bottle is a showstopper, fusing Jack Daniel's timeless black with McLaren's vibrant papaya orange on both the label and box. 🖤🧡 Within, the beloved Jack Daniel's Old No. 7 awaits with its signature 40% vol. It's the perfect blend of speed and spirits, don't you think? 🥃

Now, let's talk availability and pricing. 💸 This exclusive edition will zoom into "select Formula 1 markets across the globe." 🌐 Spotted in the wild at $120-$125, you might wonder if it's worth 5 times the national average of Old No. 7 (around $28). 🤔 Well, if you're a die-hard Jack Daniel's collector or a Formula 1 enthusiast, it could be the ideal pit stop for your collection. 🏁

Will Jack Daniel's partnership with McLaren pay off if F1's popularity continues to accelerate? And are they just the first to pour some American Whiskey into the F1 sponsorship barrel? Only time will tell, but we'll drink to that.

🏁 Jack Daniel's Whiskey Racing Fuel: A Hypothetical Blend 🏁

⚠ Brace yourself! The geek-o-meter is about to explode with mind-blowing awesomeness. Consider yourself duly warned – this section will take your nerdiness to unprecedented heights! ⚡️

Ever wondered what it would take to transform Jack Daniel's whiskey into a high-octane racing fuel? While it's not practical, cost-effective, or recommended, here's a hypothetical process to create a 95-octane fuel from whiskey! 🥃➡️⛽

🔹 Starting Point: 40% ABV Jack Daniel's whiskey.
🔹 Goal: 30 gallons (113.56 liters) of 95-octane racing fuel with 15% whiskey content.

🚀 The Process:
1️⃣ Distill & Dehydrate: Distill the whiskey to increase ethanol concentration and remove water. Obtain anhydrous ethanol. 💧🔥 
2️⃣ Calculate Blending Ratio: For a 95-octane rating, blend anhydrous ethanol (approx. 113-octane) with iso-octane (100-octane). 🧪 
3️⃣ Blend: Mix approx. 46% anhydrous ethanol with 54% iso-octane to create the final mixture. 🔄 
4️⃣ Fuel Additives: Add detergents, antioxidants, corrosion inhibitors, etc., to improve fuel performance. 🚗💨

📋 Quick Numbers: • Initial whiskey volume: 42.7 L (approx. 11.3 gallons). • Anhydrous ethanol volume: 52.24 L (approx. 13.8 gallons). • Iso-octane volume: 61.32 L (approx. 16.2 gallons).

⚠️ Remember, this process is purely theoretical and should not be attempted in practice. It's meant for fun, not real-world applications! 😉

This sounds like the perfect opportunity for Youtube celebrity Nile Reed to see if this can be done 🧐📰

🏇 Rye & Regal Mint Julep 🍃🥃

Call it a personal preference, but we love Rye Mint Juleps over its traditional counterpart made with bourbon. Give it a try, and let us know what you think!

Ingredients:

• 2 oz Rittenhouse Rye Whiskey (100 proof)

• 6-8 fresh mint leaves, plus a sprig for garnish

• 1/2 oz simple syrup (1:1 sugar to water ratio)

• Crushed ice

Instructions:

1. In a mixing glass, gently muddle the mint leaves with the simple syrup.

2. Add Rittenhouse Rye Whiskey and stir briefly to combine.

3. Fill a julep cup or rocks glass with crushed ice.

4. Strain the whiskey mixture over the crushed ice.

5. Stir until the outside of the glass becomes frosty.

6. Top with more crushed ice to form a mound, garnish with a mint sprig, and enjoy!

Thanks for reading. See you next week!