Whiskey Decision
Whiskey Wisdom: Elevate Your Spirits
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Exports aren't what they've used to be...
The trend of barrel proof from Elijah Craig is concerning
Amburana caught the whiskey world by storm in 2023
A Sobering Look at the Industry's Unsustainable Pace
The streak that lasted over 1,800 days finally ended
400 million viewers a year - F1 is a brand's dream
Our American Whiskey Retail Price Index uncovers a number of trends 🔬
How the Mint Julep has crossed an interesting milestone
Springbank: When Every Expression was a Top 500 Hit
Can Jefferson's Whiskey Turn it Around?
The dirty dance of money and politics - liquor lobbying
We're entering the no fly zone (seriously)
Are whiskey shelves being taken over by green?
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![[WD] The Derby Edition. And a lot about Mint Juleps🏇](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/e4c55ba7-ca92-4152-89bc-af96b95c082a/Kentucky_Derby_-Mint_Julep_5.2.2024.png)
![[WD] The Distillery that Everyone was Searching for (online)💻](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ff615a2c-9f25-4a33-a0d9-c25610fc6b00/King_of_the_Price-_Springbank_4.26.2024.png)
![[Whiskey Decision] Why Search Can Make or Break a Brand 🔎](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/e7b6c96c-8511-4178-aaba-b078dd1ac1ac/Can_Jefferson_s_Dominate_All.png)
![[Whiskey Decision] What does $29 million get you in D.C.? 💸](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/5548710a-4e80-445c-9f37-61fd9f21bae1/Lobbying_part_4.png)
![[Whiskey Decision] Is the Hottest Trend in Whiskey Finished? 🔚](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/b7838dbf-df19-48d5-a8a4-34de28fc4dea/Amburana_Finish_-_Fading_Fad_1.png)
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